Parker University

Streamlining College Communications With a Customized CMS

Parker University logo


A Complicated Process for Content Approval

For Parker University, a private college focused on healthcare, more than 50 staff members touch different parts of the website. Yet, to make an update, some team members needed to message the marketing team to request that the change be made, no matter how small. Parker needed a streamlined content approval system to enable revisions both swiftly and accurately.

Parker CMS screen shown on a monitor


Simplifying Access Through Customized Modifications

Like many organizations, Parker University relies on WordPress as its Content Management System (CMS). To create the ideal, customized workflow, Lifeblue developed a strategy to adapt WordPress by configuring a suite of plug-ins to work together. In coordination with Parker, our team carefully evaluated every staff member’s needs and granted access accordingly. We then made intricate modifications to the back end to reflect those access levels.

“It’s been very convenient. They’ve been able to respond quickly to people’s revisions — that was one of their goals. They said, ‘If someone submits a revision, we don’t want it sitting around for weeks.’ ”
Kenny McNett
Lifeblue producer
Mobile phone screen showing Parker University website


Easily Updating the College Community

Whether it’s financial aid or requirements for a specific degree, quickly and accurately updating a university website is critical to keeping students informed. Our customized solution not only simplified Parker’s workflow but also every user’s editing dashboard, ensuring a smooth publishing process from beginning to end. The marketing department can also review and approve changes promptly thanks to automatic alerts.

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