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Challenge
For Parker University, a private college focused on healthcare, more than 50 staff members touch different parts of the website. Yet, to make an update, some team members needed to message the marketing team to request that the change be made, no matter how small. Parker needed a streamlined content approval system to enable revisions both swiftly and accurately.
Solution
Like many organizations, Parker University relies on WordPress as its Content Management System (CMS). To create the ideal, customized workflow, Lifeblue developed a strategy to adapt WordPress by configuring a suite of plug-ins to work together. In coordination with Parker, our team carefully evaluated every staff member’s needs and granted access accordingly. We then made intricate modifications to the back end to reflect those access levels.
Impact
Whether it’s financial aid or requirements for a specific degree, quickly and accurately updating a university website is critical to keeping students informed. Our customized solution not only simplified Parker’s workflow but also every user’s editing dashboard, ensuring a smooth publishing process from beginning to end. The marketing department can also review and approve changes promptly thanks to automatic alerts.
We build custom solutions and bespoke digital products because we know that no two business challenges are the same.
