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Challenge
Like many organizations, the Dallas Zoo offers robust experiences to its members and nonmembers alike. However, Zoo officials realized that visitors may miss out on important experiences, which could jeopardize the likelihood for return visits, membership signups and donations. Specifically, the Zoo aspired to create awareness among visitors for benefits that most align with their needs and to track each consumer category for the benefits they valued and used most.
Solution
TurnStyle, our SaaS platform, not only pairs people with perks — it helps visitors plan their entire day. By learning visitor preferences and needs, we guide visitors through ticketing, timed-entry experiences, and even parking solutions that best serve their needs.
Beyond single-day experiences, our ticketing platform also drives long-term member loyalty. By intelligently triggering membership and donor opportunities — and equipping customers with profiles to effortlessly manage their perks — we keep more visitors engaged throughout the year.
Impact
Along with automated selling and service capabilities that support patrons’ experience — and maximize members’ benefits — we enable the zoo to grow deeper relationships with every visitor who passes through the front gates.
By ensuring that members find it easier to take advantage of discounts and benefits, such as free tickets and parking, the zoo increases the visibility of the value members receive — making renewals more likely year after year.
We build custom solutions and bespoke digital products because we know that no two business challenges are the same.
