Dallas Zoo

Managing & Monitoring Optimal Member Experiences

Dallas Zoo logo


Caring for Your Best Customers Takes Effort

Like many organizations, the Dallas Zoo offers robust experiences to its members and nonmembers alike. However, Zoo officials realized that visitors may miss out on important experiences, which could jeopardize the likelihood for return visits, membership signups and donations. Specifically, the Zoo aspired to create awareness among visitors for benefits that most align with their needs and to track each consumer category for the benefits they valued and used most.

Screenshots of the Dallas Zoo ticket experience, on a laptop and on a phone.


Solve for the the Full Customer Journey

TurnStyle, our SaaS platform, not only pairs people with perks — it helps visitors plan their entire day. By learning visitor preferences and needs, we guide visitors through ticketing, timed-entry experiences, and even parking solutions that best serve their needs. 

Beyond single-day experiences, our ticketing platform also drives long-term member loyalty. By intelligently triggering membership and donor opportunities — and equipping customers with profiles to effortlessly manage their perks — we keep more visitors engaged throughout the year.

“TurnStyle’s add-on feature affords us additional revenue opportunities by easily suggesting relevant ticketing add-on items. We recently reimagined our evening Safari Nights event and were able to present an add-on Cabana or add-on Chair Rental seamlessly in the purchase flow. For the first time, most of these event nights sold out of cabanas and chairs in advance.”
VP of Marketing and Communications
Dallas Zoo
Screenshot of Zoo timed entry on a phone.


Empowered to Drive Value for Members and Intelligence for the Organization

Along with automated selling and service capabilities that support patrons’ experience — and maximize members’ benefits — we enable the zoo to grow deeper relationships with every visitor who passes through the front gates.

By ensuring that members find it easier to take advantage of discounts and benefits, such as free tickets and parking, the zoo increases the visibility of the value members receive — making renewals more likely year after year. 

Case Studies

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