How Strong Is the Fabric of Your Business?

A pile of different colored fabrics.

Perennials Fabric

I’ve been thinking a lot lately about our partners at Perennials Fabrics and Rugs; not just because I’m so proud of our team’s work that went into launching their beautiful new site this month.

Perennials’ quality standards

One of the things we learned about what sets Perennials apart is that their fabric is made from 100 percent solution-dyed acrylic fiber. This carries its beautiful color from the inside out. (Think of how a carrot looks when you cut it open, rather than how a radish looks on the inside.)

The quality that sets Perennials’ products apart on the outside literally comes from the inside.

Lifeblue’s Fabric

That’s how our work is built, too. Inside our walls, we collaborate and challenge one another. What shows in the digital space reflects the best of our combined abilities. We deliver the sum that’s greater than the whole of our parts.

Our quality standards at Lifeblue

When we started the Perennials project, we turned to art director Bryan Schmidt to take the lead. Since joining our team last year, Bryan has worked on design teams tackling major projects like the Dallas Zoo and Heifer International. This was a new kind of challenge: designing a site for one of the most revered brands in the design world.

Lifeblue staffer Bryan Schmidt working on his laptop.

His talents and his attention to detail set the tone for the project, to be sure, but Bryan’s strength also comes from knowing when to share his vision, when to rely on testing and when to open himself up to feedback from colleagues and partners.

Bryan pinpointed specific challenges and brought them to our Demo Days, where we routinely gather to share projects with one another and look for ways to improve them together. The work that came out of those sessions yielded product pages that are exceptionally easy for end users to navigate.

In a previous message, I wrote about how our best coding happens with

It’s a beautiful site, inside and out.

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We’re a full-service digital agency with end-to-end capabilities and a commitment to exceeding expectations. As a Certified B Corporation, we’re also proud to be part of a global movement of companies that believe business should be a force for good.

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Inclusive Design: Moving Beyond Web Accessibility

What does your website say about your brand? Read our report on creating better digital experiences for everyone.

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