Digital Innovations for Arts and Culture

How can we serve you — and your patrons?

At Lifeblue, we’re product innovators who solve complex problems through cutting-edge technology and human-centered design. For 19+ years, we’ve partnered with arts and cultural institutions to create digital experiences that don’t just meet audience expectations — they anticipate needs audiences didn’t know they had.

Through our proven agile innovation process, our team embeds with yours to understand not just what you do, but how you compete and win in today’s experience economy. Let’s collaborate to redefine what’s possible for cultural engagement.

We build custom digital products and experiences.

IMMERSIVE WEBSITES

Digital experiences that transport your patrons

To create the digital equivalent of stepping into the Country Music Hall of Fame’s expansive campus, we created a website for the museum that pairs rich visual storytelling and interactive design with seamless ticketing that follows business rules across multiple venues.

Step into country music history

VISITOR MANAGEMENT

Easy itineraries that enhance visits — and reduce lines

Our integrations and ticketing tools help organizations easily bundle events and attractions (across a range of ticketing platforms) to create ideal itineraries so their customers spend more time exploring exhibits and events — and less time waiting in line.

See the Perot’s itinerary-builder

CUSTOM TICKETING

Setting the stage with sophistication and simplicity

For the AT&T Performing Arts Center, a visually stunning, user-friendly site not only makes seat selection easier but also offers dynamic upsell options, enabling patrons to plan their entire visit — from parking to VIP opportunities.

Explore the elevated PAC experience

We create clear, compelling stories.

CUSTOM BROWSING

Program offerings that can help you be more inclusive

The ability to highlight specific offerings helped our partners at New Victory Theater give parents the ability to select a live performance that fits their family’s needs, such as sensory-friendly accommodations, ASL interpretation, safe lighting levels or special listening devices.

See NVT’s sensory-friendly results

ONLINE EXHIBITS

Innovative ways to curate and share with patrons worldwide

We marry the technical with the creative to help museums adapt in-person exhibits into online experiences, expanding their reach beyond their brick and mortar.

Check out ‘Night Train to Nashville’

ANALYTICS UPDATES

Unlocking the power of data for today — and tomorrow

We help partners like the Indianapolis Symphony Orchestra stay up to date with enhancements to their analytics — such as the seamless migration of ISO’s data to Google Analytics 4 ahead of the search engine’s deadline.

Read about GA4 optimization

“I was so close to crying happy tears. It was something so simple as a subscription seating chart that was intuitive where people could filter by price and filter by location — it was the best thing I had ever seen.”

“TurnStyle’s add-on feature affords us additional revenue opportunities by easily suggesting relevant ticketing add-on items. We recently reimagined our evening Safari Nights event and were able to present an add-on Cabana or add-on Chair Rental seamlessly in the purchase flow. For the first time, most of these event nights sold out of cabanas and chairs in advance.”

“Lifeblue’s ticketing solutions ensure our visitors and members can easily navigate the multiple tour and enhancement opportunities we make available every day. Not only has Lifeblue powered this functionality, they remain agile partners who work with us to make user experience refinements that drive positive business results.”

“Importantly, we have designed the site from the perspective of users, rather than being bound by traditional department or organization silos that too often categorize information from a primarily institutional perspective.”