What’s Good for the Earth Can Be Good for Business, Too

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As a Certified B Corporation, we hold ourselves to the highest standards of pursuing a healthy environment. Part of our work in earning B Corp certification was to show we are actively committed to environmental responsibility through the B Impact Assessment, which measures a company’s impact on its employees, its community and the environment. 

One of the ways we accomplish this is by working as partners with companies that seek these same opportunities to be a force for good. Over the years, many of our partners — Heifer International, The Dallas Zoo, Klyde Warren Park, The Dallas Arboretum and Botanical Garden, The Perot Museum of Nature and Science — have been known for this. And within the last year, we started working with Fruit of the Earth, a family-owned sun, skin and health care company based in Texas that takes its environmental responsibilities seriously.

Fruit of the Earth began in 1980 as a manufacturer of aloe vera products and eventually expanded to include an array of skin, sun and household care products. Fruit of the Earth takes care to ethically source its products from a fair-trade producer, and it also implements environmentally friendly practices in its everyday business operations.

In one year, Fruit of the Earth’s use of recyclable packaging resulted in:

Graphic from Fruit of the Earth website displaying the environmental impact of their recyclable packaging.
Credit: Fruit of the Earth website

Its natural ingredients include aloe vera, cocoa butter, vitamin E oil, essential oils, manuka honey and plant extract — used to create such environmentally friendly products as aloe vera gel, sunscreen with blood orange and essential oils, and vitamin E skin care cream.

“For us at Lifeblue, being an environmentally responsible company means supporting other companies who have the same vision as we do, companies that make a real impact on the surrounding world,” CEO Phillip Blackmon said. “Not just on Earth Day but every day, we think it’s important to support businesses that use their positions, their profits and their people to support a higher purpose.”

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We’re a full-service digital agency with end-to-end capabilities and a commitment to exceeding expectations. As a Certified B Corporation, we’re also proud to be part of a global movement of companies that believe business should be a force for good.

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