WNBA pioneer adopts TurnStyle to offer its fans complete control of the membership experience with Mystics’ flexible ticket plans
The WNBA’s Washington Mystics are using TurnStyle® By Lifeblue to break new ground in ticket memberships by offering fans the most flexible plans in professional sports.
TurnStyle® is a Software-as-a-Service tool that makes it easy for teams to let fans build custom memberships and ticket plans on their own terms and complete sales on any device in just a few clicks. In addition to the launch of the Mystics’ flexible ticket plan on the platform this month, TurnStyle® is empowering organizations in other pro sports leagues — as well as symphonies, museums and zoos nationwide.
“The traditional model of selling ticket memberships is broken, but we have the opportunity to change the game,” said Phillip Blackmon, Lifeblue’s co-founder and chief executive officer. “Fans want to have control over their own experiences. They don’t want a one-size-fits-all membership. They want to build plans that fit their schedules, with benefits that matter specifically to them.
“TurnStyle® is making it easy for teams to modernize the fan loyalty experience.”
My ‘Stics, My Way: Mystics Customizable Ticket Packages with TurnStyle®
Through its partnership with the Mystics, TurnStyle® allows buyers to choose their fan experiences — rather than selecting only from pre-determined game plans — and the purchase flow takes just a few clicks to complete. By empowering fans to build memberships based on personal preferences, TurnStyle® removes purchase barriers for casual fans with a frictionless, customer-friendly interface.
TurnStyle® also provides valuable data and business insights back to teams and allows teams to control offers and messaging without adding technical staff.
The WBNA team is using TurnStyle® to offer My ’Stics, My Way, the Mystics flexible ticket plan, with packages built around pre-determined games or fixed, build-your-own schedules that include exclusive benefits. Fans who build a plan by choosing their own games earn points by adding games to their plans, and they can redeem those points for experiences such as post-game autograph sessions and on-court experiences, personalized video messages from players or even coffee with the coach.