TurnStyle® Partners with Washington Mystics to Deliver the Most Flexible Ticket Plans in Sports

Screenshot of the Washington Mystics' flex ticket offer page

WNBA pioneer adopts TurnStyle to offer its fans complete control of the membership experience with Mystics’ flexible ticket plans


The WNBA’s Washington Mystics are using TurnStyle® By Lifeblue to break new ground in ticket memberships by offering fans the most flexible plans in professional sports.

TurnStyle® is a Software-as-a-Service tool that makes it easy for teams to let fans build custom memberships and ticket plans on their own terms and complete sales on any device in just a few clicks. In addition to the launch of the Mystics’ flexible ticket plan on the platform this month, TurnStyle® is empowering organizations in other pro sports leagues — as well as symphonies, museums and zoos nationwide.

“The traditional model of selling ticket memberships is broken, but we have the opportunity to change the game,” said Phillip Blackmon, Lifeblue’s co-founder and chief executive officer. “Fans want to have control over their own experiences. They don’t want a one-size-fits-all membership. They want to build plans that fit their schedules, with benefits that matter specifically to them.

“TurnStyle® is making it easy for teams to modernize the fan loyalty experience.”

My ‘Stics, My Way: Mystics Customizable Ticket Packages with TurnStyle®

Through its partnership with the Mystics, TurnStyle® allows buyers to choose their fan experiences — rather than selecting only from pre-determined game plans — and the purchase flow takes just a few clicks to complete. By empowering fans to build memberships based on personal preferences, TurnStyle® removes purchase barriers for casual fans with a frictionless, customer-friendly interface.

Screenshot of the Washington Mystics' Cloud 9 Series offer as part of its flex plan offerings


TurnStyle® also provides valuable data and business insights back to teams and allows teams to control offers and messaging without adding technical staff.

The WBNA team is using TurnStyle® to offer My ’Stics, My Way, the Mystics flexible ticket plan, with packages built around pre-determined games or fixed, build-your-own schedules that include exclusive benefits. Fans who build a plan by choosing their own games earn points by adding games to their plans, and they can redeem those points for experiences such as post-game autograph sessions and on-court experiences, personalized video messages from players or even coffee with the coach.

For more information about TurnStyle® or a demonstration, email Jason Cohen (jason@lifeblue.com) or go to lifeblue.com/turnstyle.

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