MLB teams are adopting TurnStyle® to deliver flexible, customized ticket plans with just a few clicks.
Three Major League Baseball teams — the New York Mets, Kansas City Royals and Houston Astros — are using TurnStyle® by Lifeblue to offer fans the game’s most flexible membership plans for the 2022 season.
TurnStyle® is a Software-as-a-Service tool that makes it easy for teams to let fans build custom memberships and ticket plans on their own terms and complete sales on any device in just a few clicks. In addition to the three MLB teams launching flex plans through the platform this month, TurnStyle® is empowering organizations in other pro sports leagues — as well as symphonies, museums and zoos nationwide.
“No two fans are looking for the same offers from the teams they follow, and the teams that lean into the idea of customizable experiences are building deeper relationships as a result,” said Phillip Blackmon, Lifeblue’s co-founder and chief executive officer. “It’s exciting to see more teams embracing the idea that fans want to own their experiences now more than ever before.”
“We are thrilled that TurnStyle® is making that possible.”
In all three MLB launches, TurnStyle® allows buyers to choose their fan experiences — rather than selecting only from pre-determined games — and the purchase flow takes just a few clicks to complete. By empowering fans to build memberships based on personal preferences, TurnStyle® removes purchase barriers for casual fans with a frictionless, customer-friendly interface.
TurnStyle® also provides valuable data and business insights back to teams and allows teams to control offers and messaging without adding technical staff.
The Mets, Royals and Astros Use TurnStyle to Sell Flex Plans
The Mets are using the platform to power their 60th Anniversary Mets Flex Pack, which includes three tiers of membership with a number of fan rewards — including free parking, stadium tours and on-field experiences — based on the number of games purchased. Fans are able to select the games they want, the seats they want and the benefits they want, then complete the purchase online.
Kansas City is offering a number of TurnStyle® options with its Royals Flex Pack, with plans starting at just three games and 10-game plans that offer fans a 20% discount. The Astros Flex Plan includes packages starting at 15 games, with VIP post-season presale access available for fans who select 20 or more games.