Major League Soccer clubs transform their fan loyalty experience with new technology that offers flexible, customized ticket plans online
Three Major League Soccer teams — defending champions NYCFC, the New England Revolution and Vancouver Whitecaps FC — are using TurnStyle® by Lifeblue to offer fans the sport’s most flexible membership plans ever.
TurnStyle® is a Software-as-a-Service tool that makes it easy for teams to let fans build custom memberships and ticket plans on their own terms and complete sales on any device in just a few clicks. In addition to the three MLS teams launching 2022 programs through the platform this month, TurnStyle® is empowering organizations in other pro sports leagues — as well as symphonies, museums and zoos nationwide.
“The relationships soccer teams have with their supporters are unique from city to city, and no club wants to create a generic, cookie-cutter experience,” said Phillip Blackmon, Lifeblue’s co-founder and chief executive officer. “The digital transformation has put the consumer in control now more than ever. Individually, fans want to customize and own their own experiences, and it’s vital for teams to make that happen without heavy technical challenges.
“We are thrilled that TurnStyle® is making that possible.”
TurnStyle® allows buyers to choose their fan experiences — rather than selecting only from pre-determined game plans — and the purchase flow takes just a few clicks to complete. By empowering fans to build memberships based on personal preferences, TurnStyle® removes purchase barriers for casual fans with a frictionless, customer-friendly interface.
TurnStyle® also provides valuable data and business insights back to teams and allows teams to control offers and messaging without adding technical staff.
New England’s Revolution Multi-Game Packs and Vancouver’s Flex Pass use TurnStyle® to give their fans the most flexibility of any teams in the league. Easily customizable offers allow fans build their own schedules while earning exclusive benefits, such as VIP field experiences, reserved parking or seat upgrades. NYCFC’s Championship Package uses TurnStyle® to accelerate the fan’s experience through choosing plan options and completing purchases with a minimum number of clicks.