4 Solutions That Empowered Our Partners to Fulfill Their Missions

A boy looks at colorful rocks.

From enabling world-class digital preservation of cultural stories to supporting a $1 billion-plus construction business as it grows — and even contributing to the democratization of science education — we’re proud of the way our projects deliver impact for our partners.

In the last few months, we have remained focused on delivering exceptional service that doesn’t end when we launch a site. We’re intensely focused on creating best-in-class solutions through updates and new features to better serve our partners — and their missions. 



1. Easy-to-manage online exhibits bring music history to life for a worldwide audience.

For more than 50 years, the Country Music Hall of Fame and Museum has preserved critical cultural stories, sharing them with those visiting the Nashville campus.

Now — and forevermore — the rest of the world can access a growing collection of those stories through online exhibits, expanding the museum’s reach as a cultural custodian and broadening the impact of it mission.

The latest exhibit — Night Train to Nashville: Music City Rhythm & Blues, 1945–1970 — raises the bar by bringing award-winning curation to life. We’re proud to assist by developing technology that makes online exhibits as easy for museum staff to manage as traditional in-person exhibits — within their existing CMS — Lifeblue Producer Justin Twerdy said.

[See: All the Online Exhibits We’ve Helped the Country Music Hall of Fame Bring to Life]

Throughout Night Train’s eight chapters, we see how Black musicians in Nashville cultivated a bustling R&B scene, becoming an unstoppable force in radio and TV during Jim Crow segregation and eventually, throughout the Civil Rights Movement — including lunch-counter sit-ins in downtown Nashville that helped bring segregation to an end.

“The impact of Nashville’s Black R&B musicians on country music — and society as a whole — was getting lost,” Justin said. “That was the whole point of the original Night Train exhibit. Now, it’s an enduring experience, capturing and sharing legacies that otherwise might fade away.”



2. A tool that builds better ticket bundles for patrons — launched in time for the holidays.

At the Perot Museum of Nature and Science, you can race a T. rex, challenge friends in robot competitions, and experience a simulated earthquake. You also can explore the most recent traveling exhibit — currently, “The Science Behind Pixar” — or catch a 3D film, like Dinosaurs Of Antarctica.

To ensure that every visitor makes the most out of their trip, the museum had aspirations to implement a better ticket-bundling process, that had previously been successful, ahead of the busy holiday season.

Our team jumped into action, quickly delivering a solution that provides patrons greater visibility into the Perot’s offerings, starting with the Total Experience, which includes General Admission, The Science Behind Pixar, and a 3D film, Lifeblue producer JD Busch said.

“A big part of the web is not making too many decisions at once. It can feel overwhelming — and that’s how people don’t convert,” JD said. “So, we’re addressing that and quickly serving users what they want.”

As a result, visitors can easily select the best option for them before they go, reducing in-person lines at the museum and making customization the standard for every visitor’s experience.

[Read: 5 Great Ways Arts & Culture Are Using Social Media]



3. A search tool that surfaces successful, relevant projects to help proposal writers win more bids.

A search tool that surfaces successful, relevant projects to help proposal writers win more bids.
For each new project that CORE Construction wants to pursue, the business development and marketing team must complete a lengthy application process, known as Request For Proposal (RFP).

That process includes providing work samples that best align with the project CORE is pursuing, each of which has different requirements and priorities, depending on the location and an array of other factors. For more than 86 years, the $1.3 billion-plus business has provided building services across the country, particularly K-12 and higher education, municipal, public safety, and senior living projects.

With a collection of more than 15,000 projects from which to choose, the team needed a way to sort and sift through the portfolio for examples best suited to the specific requirements of each new pursuit. So, we incorporated best practices to develop an internal search tool that surfaces successful, relevant projects with the highest likelihood of impressing the client.

[From the CEO: Here‘s Why We‘re Doubling Down on Service in 2023 and Beyond]

For a quick overview, team members can click “Browse by category” to see the most popular project features that people search (such as “all elementary schools”). Then, they can filter those based on project attributes, like swimming pools.

“To best serve CORE, we interviewed their marketing teams across the nation — from Nevada and Texas to Florida and beyond,” Lifeblue Producer Lauren Silver said. “Each person shared what search features would help them better share CORE’s history of excellence.”



4. An online tool that makes it easier for educators to find hands-on science programming.

Through field trips, demos and other science programs, the Perot Museum of Nature and Science offers next-level hands-on learning. And as those offerings continue to expand, the Perot team wants to provide educators with a seamless way to help students discover — and retain — science concepts.

Our team developed a search tool that enables teachers, parents, camp coordinators and other educators to easily find and sign up for programming that serves students’ specific needs by auto-filling the program request form. 

[Read: 5 Innovative Solutions That Served Our Partners in 2022]

In just a few clicks, educators can filter the Perot’s programs by a number of factors, including location — whether they want to meet at the museum, school campus, or virtually — and by grade level-based learning objectives known as Texas Essential Knowledge and Skills (TEKS).

“At the end of the day, the students are expected to know that material. And being in a classroom, there’s only so much that you can do with it,” JD said. “You can make it as interactive as possible, but it’s always helpful to have something way more hands on. And so, if a field trip and a way to get outside of the classroom can align also with those learning objectives, then students are just much more likely to perform better to understand the materials and to learn in a more dynamic way.”


Follow Lifeblue on FacebookLinkedIn and Instagram.

About Us

Exceptional results, driven by purpose

We’re a full-service digital agency with end-to-end capabilities and a commitment to exceeding expectations. As a Certified B Corporation, we’re also proud to be part of a global movement of companies that believe business should be a force for good.

JJ and Travis work.
Bhuvana looks at Derek's screen.
Nicole, Schmidty and Lauren wear Hack Week shirts at a happy hour.
Contact Us

Let's move
forward faster

Inclusive Design: Moving Beyond Web Accessibility

What does your website say about your brand? Read our report on creating better digital experiences for everyone.

A report on inclusive design that includes an image of a man with headphones on working on a computer.