Lifeblue Names Nicki Purcell Chief Executive Officer

Nicki Purcell sitting at a table smiling at the camera.

Lifeblue today announced that digital strategist and innovator Nicki Purcell has been named the company’s Chief Executive Officer. Purcell has a diverse background in executive leadership – including media, marketing, sales and product development – and specializes in leading companies through digital transformations.

She plans to diversify the menu of client services at Lifeblue, a digital strategy and services company whose mission is to help companies grow their social, cultural or economic impact on the world. The McKinney-based company is 12 years old.

“I’m excited to be at Lifeblue because of the opportunity in front of us,” said Purcell, formerly Chief Digital Officer and Senior Vice President at The Dallas Morning News. “Our ability to build experiences for our clients contributes to a much larger purpose, and the people who work here all have that mission – to be a part of something bigger.”

Purcell plans to add software platform and product delivery to Lifeblue’s broad-ranging list of services that has been built on expertise in digital strategy and business consulting as well as web design and digital platform development.

“When people come to Lifeblue, they come for the insight we have gained over the years working with many different industries and clients,” Co-founder and Chief Experience Officer Phillip Blackmon said. “While we’ve seen significant revenue growth year over year, we believe now is the right time to transition our business so we can make an even bigger impact. Adding seasoned executive stewardship is a critical step toward reaching our goals.”

Before she left The News earlier this year, Purcell led the newspaper’s transition to a digital-first media company, delivering a better consumer product experience, along with growth in audience market share and in new forms of revenue. Before joining The News in 2013, Purcell worked as Head of Operations for North America at Nokia, Head of Business Development for Firehouse Agency, Inc., and Senior Global Brand Manager at Nortel Networks.

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