Pivot — or face extinction — that was the message of 2020 for many arts and culture organizations. It’s a daunting task, but a necessary one, especially as many arts and culture institutions remain understaffed. Yet this “Great Digital Transformation” also brings opportunity for those willing to take the plunge. In today’s transformed economy, organizations must use technology to reach audiences where and how they want to be met. Learn how Lifeblue partnered with arts and culture organizations to create opportunities amidst a global pandemic and transform businesses for future success.