Lifeblue CEO Phillip Blackmon will lead a panel discussion Wednesday at the National Sports Forum’s Virtual Spring Summit, a two-day conference that connects business professionals in the sports industry from a variety of teams, leagues, agencies and corporate sponsors.
Blackmon’s presentation, “Turning Fans Into Subscribers Through Technology — And Flexibility” will be broadcast at the innovation showcase at 1:20 p.m. EDT on Wednesday, May 19. Blackmon will be joined by Mike Sarage, director of premium and business development for the Detroit Pistons, and Colin Cook, director of sales for Columbus Crew SC, to talk about how the democratization of season tickets represents the evolution of ticket sales in the digital-first economy.
Sarage and Cook, both clients of Lifeblue, will discuss how TurnStyle® has helped their teams adapt as user-first technology models such as Netflix, Uber and Amazon have reshaped consumer expectations — and how leveraging flexibility can be a powerful tool in the sports industry.
Find more information about the summit agenda and a list of speakers or purchase tickets on the summit’s website, with prices starting at $69. For more information about Lifeblue or TurnStyle®, email phillip@lifeblue.com.
